Not by nature. A ghostwriter is a tool, and whether it is bad for you depends on three things: whether the result still sounds like you, whether words were the real problem, and whether you can check what you paid for. Get all three right and a ghostwriter can be good for dating apps. Miss one and you have paid for attention you cannot turn into an evening.
Where a ghostwriter is bad for you
The worst case is a voice that is not yours. The writing is sharper, funnier and more forward than you are, women answer it, and then you turn up. She expected the man in the messages. She gets the man who is a bit shy for the first twenty minutes. Nothing in the evening is a lie exactly, but she can tell the man she wrote to and the man across from her are not quite the same person.
The second bad case is paying to fix the wrong thing. If almost nobody reaches your page, no sentence fixes that, because they are not reading your sentences. A ghostwriter on a weak set of images is a nicely written page that nobody opens.
The third is a service you cannot check. If you cannot see what was written, in what order and why, you are trusting a stranger with the only part of the process women actually react to. That is a bad deal at any price.
Where one is good for you
Most men are far worse at describing themselves than they are at being themselves. The man who restores old motorbikes in his garage every Sunday writes "loves a good project" on his page. A good writer hears about the carburetor that took him three weekends, puts it down in two lines, and gives a woman something to reply to.
The other good case is plain speed. If your page has sat half finished for months because you dread writing it, a writer who finishes it this week has saved you months of silence.
In both cases the writer is doing an editor's job on true material you supplied. That is the version worth paying for.
The honesty question
Men ask whether using one is dishonest. The answer splits in two.
Help with wording is not dishonest, any more than a friend reading your text before you send it. The facts are yours, the stories are yours, and you stand behind every line.
Having someone run the live back and forth in your name is thinner ground. She is deciding whether to meet a person based on how that person talks, and the person doing the talking is not the one arriving. If you go that way, the fair standard is that the exchange reads like you at your most relaxed, so the man at the table is a believable match for the man in the messages.
Signs you are being sold something
A few things give it away early.
Nobody asks you anything. Copy written from your age and job title could belong to any man with that job, and a writer who never asks about your weekend is not writing about you.
The pitch is about results rather than work. Promises of a number of dates by a given day cannot be kept honestly, because part of the result is your city and the women online that month.
You cannot see samples, and the writer will not explain how they work. And the offer never mentions your images, even though images decide whether anyone reads what was written.
A fair test before you pay
Ask for an hour of questions before you see any draft. A good writer wants stories, not adjectives. If you get the questions, you can judge the person.
Then read the draft out loud. Anything you would not say across a table comes out. Anything you could not explain if she asked about it comes out too. What is left should sound like a slightly better edited version of you.
Finally, change one thing at a time and watch your numbers for two weeks: how many women you like like you back, and how many reply. If the numbers move, the writing earned its fee. If they do not, the problem was elsewhere.
If you already used one
You have not wasted anything if the lines are true. Keep what you can say comfortably and cut the rest.
If the writing is more polished than you, rewrite two or three lines in your own clumsy words and keep the best of both. A slightly rougher line you can defend beats a smooth one you cannot, because she will ask about it on the first date.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.